Privacy Policy

1. Information We Collect

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our Website, register on the Website, fill out a form, use our AI chatbot, apply for a rental, submit an inquiry, make a purchase, and in connection with other activities, services, features or resources we make available on our Website.

a. Information You Provide Directly:

• Contact Information: Name, email address, postal address, phone number.
• Demographic Information: Age, gender, family status.
• Financial Information: Income details, credit history, banking information (for lending or rental applications), as necessary to process your applications and services.
• Property Preferences: Desired home type, community, number of bedrooms, budget.
• Inquiry and Application Data: Information provided when filling out contact forms, inquiry forms, rental applications, pre-approval forms, or other intake forms on our Website. This includes details related to your interest in our homes, communities, rentals, or lending services.
• AI Chatbot Interactions: Transcripts and information you share during conversations with our AI chatbot. This information may be used to answer your queries, qualify leads, and improve our services.
• Customer Service Interactions: Records of correspondence with our customer service team.

b. Information Collected Automatically:

When you visit our Website, we may automatically collect certain information about your device and Browse activity using technologies like cookies, web beacons, and Google Analytics. This information helps us improve our Website and understand user behaviour.

• Log Data: Your IP address, browser type, operating system, referring URLs, pages visited, time spent on pages, and dates/times of access.
• Device Information: Type of device, unique device identifiers, mobile network information.
• Location Information: General location (e.g., city, province) derived from your IP address.
• Website Usage Data (via Google Analytics): We use Google Analytics to collect data about your interactions with our Website, such as which pages you visit, how long you stay, and the paths you take through the site. This data is aggregated and anonymized where possible, but may be linked to your IP address.

2. How We Use Your Information

CIRA Group collects and uses Users' personal information for the following purposes:

• To Provide and Improve Services: To process your inquiries, applications (rental, lending), and facilitate the purchase of homes or community development participation. This includes communicating with you about your interests and providing information relevant to our services.
• To Personalize User Experience: To understand how our Users as a group use the services and resources provided on our Website, allowing us to tailor content and offerings to your preferences.
• To Process Transactions: To process payments, applications, and related services, including verifying your identity and conducting necessary background checks for rental or lending applications.
• To Send Periodic Emails and Communications: We may use the email address to send User information and updates pertaining to their inquiries or applications. It may also be used to respond to their inquiries, questions, and/or other requests. If a user decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc.
• For Marketing and Promotional Purposes: To inform you about new homes, communities, rental opportunities, lending programs, special offers, and events that may be of interest to you, based on your stated preferences or inferred interests. You will have the option to opt-out of marketing communications.
• To Improve Our Website: We may use feedback you provide and data collected via Google Analytics and AI chatbot interactions to improve our products and services and enhance the functionality and user-friendliness of our Website.
• For Lead Generation and Qualification: Information gathered through forms and the AI chatbot helps us understand your needs and qualify you as a potential client for our various divisions.
• For Legal Compliance and Security: To comply with legal obligations, enforce our terms and conditions, and protect our rights, privacy, safety, or property, and that of our Users or others.

3. How We Share Your Information

We do not sell, trade, or rent Users' personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates, and advertisers for the purposes outlined above.

We may share your personal information in the following circumstances:

• Within CIRA Group: With our affiliated entities (CIRA Homes, CIRA Communities, CIRA Living, CIRA Lending) to provide integrated services and address your inquiries across our diverse offerings.
• With Service Providers: With trusted third-party service providers who assist us in operating our business and Website, or administering activities on our behalf, such as processing payments, sending newsletters, conducting marketing campaigns, managing our CRM systems, and providing AI chatbot services. These third parties are contractually obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.
• With Business Partners: With partners (e.g., financial institutions for lending, real estate agents, construction contractors, property management companies) when necessary to facilitate your transactions or provide the services you have requested.
• For Legal Reasons: When required by law or in the good faith belief that such action is necessary to conform to the edicts of the law or comply with legal process served on CIRA Group, or to protect and defend the rights or property of CIRA Group.
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction.

4. Cookies and Other Tracking Technologies

Our Website may use "cookies" to enhance User experience. Your web browser places cookies on your hard drive for record-keeping purposes and sometimes to track information about them. You may choose to set your web browser to refuse cookies or to alert you when cookies are being sent. If you do so, note that some parts of the Website may not function properly.

We use Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies to help us analyze how users use the site. The information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Website, compiling reports on website activity for us, and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. You can opt-out of Google Analytics by installing the Google Analytics opt-out browser add-on.

5. Data Security

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Website. However, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. Therefore, while we strive to protect your personal information, you acknowledge that there are security and privacy limitations inherent to the Internet which are beyond our control.

6. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by law or relevant regulatory bodies. When your personal information is no longer required, we will securely destroy it or anonymize it.

7. Your Rights

Depending on the jurisdiction, you may have the following rights regarding your personal information:

• Right to Access: You have the right to request access to the personal information we hold about you.
• Right to Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
• Right to Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time.
• Right to Opt-Out: You can opt-out of receiving marketing communications from us by following the unsubscribe instructions in any email we send you or by contacting us directly.

To exercise these rights, please contact us using the contact information provided below.

8. Third-Party Websites

Users may find advertising or other content on our Website that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Website. These sites and services may have their own privacy policies and terms and conditions.

9. Children's Privacy

Our Website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without verifiable parental consent, we will take steps to remove that information from our servers.

10. Changes to This Privacy Policy

CIRA Group has the discretion to update this privacy policy at any time. When we do, we will revise the "Effective Date" at the top of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

11. Contacting Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at: